‘BRANDING THE NATION: THE GLOBAL BUSINESS OF NATIONAL IDENTITY’ BY MELISSA ARONCZYK (OXFORD UNIVERSITY PRESS, 2013)

‘BRANDING THE NATION: THE GLOBAL BUSINESS OF NATIONAL IDENTITY’ BY MELISSA ARONCZYK (OXFORD UNIVERSITY PRESS, 2013)


Branding the Nation is a trenchant and savvy guide to a phenomenon of increasing cultural and economic significance. Melissa Aronczyk takes us on a fascinating global tour of the world of nation branding and the consciousness of its practitioners. In so doing, she shows us that the nation, far from having exhausted its relevance, is the subject of new and ever more specific forms of calculation, strategy, faith and enchantment. This is cultural studies at its best.”

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